The state of the art (campaign)

When I thought about the last Outsiders Division collection I imagined a big operating theatre that functioned like an assembly line.

I was especially interested in the idea of the delicacy a doctor brings to an operation in which a small mistake can turn into a catastrophe. The approach was to transfer the production process into surgical language where caps would be manufactured in an operating theatre. That’s why I set this stage and I looked for the children who became doctors in the new collection.

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David Méndez Alonso (art direction)
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Pau Roig Cavanillas (photography)
Thanks to Rebeca Sueiro & Tamara Pérez Durán